Case Study: How Arslok Helped “Delta Fasteners Pvt. Ltd.” Achieve 317% Lead Growth and Become a Recognized Brand in the Fastener Industry | Arslok

Lead Content Writer, Arslok
Oct 31
3 min read

Industry: Industrial Fasteners

Firm Name: Delta Fasteners Pvt. Ltd. (Name changed for obvious reasons)

Location: Chennai, Tamil Nadu

Arslok Service Plan: Industry Dominator Package

Duration: 6 Months

🧩 Background

“Delta Fasteners Pvt. Ltd.” (Name changed for obvious reasons) is a mid-sized manufacturer of Hex Bolts, Self-Drilling Screws, and Anchor Fasteners, supplying to domestic distributors and OEMs. Despite having decades of manufacturing experience, their digital footprint was almost invisible.

They struggled with:

No consistent brand identity
Zero qualified inbound leads
No LinkedIn visibility or engagement
Outdated catalog and presentation materials
Missed opportunities in national and export markets

They approached Arslok with one goal

—👉 “Make our brand visible, trusted, and lead-generating.”

🎯 Arslok’s Strategy: “From Factory to Fame” Framework

Arslok’s team executed a 6-month integrated marketing transformation, combining deep industrial knowledge with precision B2B marketing systems.

1️⃣ Brand Audit & Positioning

We began with a technical branding audit, identifying gaps in messaging, visuals, and market differentiation.

Recrafted their brand voice to project strength, dependability, and trust.
Developed a premium visual identity — logo refresh, color palette, and catalog redesign.
Created the new tagline: “Fasteners Engineered for Reliability.”

2️⃣ Social Media Domination

Using the Industry Dominator strategy, Arslok established a powerful LinkedIn and Facebook presence, posting industry-specific, technical, and authority-driven content.

16 High-quality Social Media Posts per month
2 Case Studies + 1 Whitepaper per quarter
3 SEO Articles targeting “Self Drilling Screws India,” “Anchor Bolt Manufacturers,” etc.
2 Personal Branding Posts for the Founder every month

Result: Their LinkedIn followers grew from 412 to 2,300+ in just 6 months — all organic, all industry relevant.

3️⃣ Lead Generation Funnel

We implemented a custom B2B Lead Funnel integrating:

LinkedIn + WhatsApp Lead Capture
CRM-based tracking
Auto follow-up system using Google Sheets + email templates

Result:

Monthly inbound leads jumped from 8 to 33
Conversion rate improved from 4% to 18%

4️⃣ Authority Positioning for the Founder

We positioned the founder as an industry thought leader through technical content and storytelling posts.

Article: “Why Galvanized Coatings Fail — and How to Prevent It”
Personal post: “My 15-Year Journey in Fasteners”

Both went viral within the fastener community — earning visibility among distributors and buyers nationwide.

📈 Results After 6 Months

KPI	Before Arslok	After 6 Months	Growth
Monthly Inbound Leads	8	33	+317%
Website Visitors	250/month	1,450/month	+480%
LinkedIn Followers	412	2,300	+458%
Inquiry-to-Conversion Ratio	4%	18%	+350%
Brand Recognition (Industry Search Volume)	Low	High	+600% Increase

💡 Key Insights

Industrial buyers don’t respond to generic marketing — they trust authority-driven, technical storytelling.
A clear brand voice and consistent content rhythm can outshine competitors with bigger ad budgets.
B2B marketing in fasteners isn’t about “followers”; it’s about credibility and conversion systems.

🏆 The Outcome

“Delta Fasteners Pvt. Ltd.” went from being an unknown local supplier to a recognized and respected industry brand within half a year.

Their Director shared:

“Arslok didn’t just promote us; they redefined how we’re perceived in the market. Our sales team now gets calls from buyers who already know our brand. That’s transformation.”

⚙️ About Arslok

Arslok is India’s #1 B2B Marketing Partner for Fasteners & Industrial Manufacturers.

With over 22 years of industry experience, Arslok helps manufacturers evolve “From Factory to Fame” — through technical branding, lead systems, and authority marketing.

Core Services:

Industrial Social Media Marketing
B2B Lead Generation & Funnels
Authority Positioning for Founders
SEO & Content Marketing
Brand Identity & Visual Design
B2B Sales Training (Fasteners & Technical)

🔗 SEO Keywords:

Fastener Marketing India, Fastener Digital Marketing Agency, B2B Industrial Marketing for Manufacturers, Lead Generation for Fasteners, Social Media for Industrial Brands, Fastener Branding, Arslok Case Study, Factory to Fame

🧠 Closing Note

Arslok doesn’t just “market” manufacturers —We engineer growth, credibility, and recognition for every client we touch.

👉 If you’re a Fastener or Industrial Manufacturer looking to multiply visibility and inbound leads, Arslok is your dedicated partner — From Factory to Fame.