OUR STORY
Founded in 2019, Arslok was born from a singular vision — to elevate India’s industrial manufacturers, especially in the fasteners sector, into brands of prestige, performance, and lasting authority. We are not a traditional agency. We are India’s only ultra-lean, ultra-focused B2B brand-building partner, dedicated exclusively to the transformation of fastener and technical product businesses.
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With a foundation built on 22+ years of deep industry expertise by our founder, Maninder Singh Sond, Arslok combines sharp market insight with premium creative execution. Our approach is engineered for results — from creating powerful brand positioning and visual identity to deploying high-impact sales strategies that turn visibility into revenue.
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We don’t just help industrial businesses look good — we help them become unmissable. At Arslok, branding is not a service. It’s a strategy. A transformation. A long-term asset. One that fastens your legacy to leadership.
INDUSTRY EXPERT LEADERSHIP // MANINDER SINGH SOND, THE FOUNDER
The Leadership in Industry
MANINDER SINGH SOND
Founder & Chief Strategist, Arslok
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With over 22 years of mastery in B2B Sales and Industrial Marketing, Maninder Singh Sond is a name trusted across the fasteners and manufacturing sector. A strategist, brand architect, and industry mentor — he transforms industrial businesses from invisible to iconic.
Starting his journey with just a 10th-grade education, Maninder defied conventions, built credibility in boardrooms, and pioneered India’s first ultra-lean B2B marketing agency, Arslok — exclusively tailored for fastener and industrial manufacturers.
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Under his leadership, Arslok has helped manufacturers achieve:
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60–70% repeat order success
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Global brand positioning in price-sensitive markets
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Authority-driven visibility across buyers, platforms, and regions