In the fastener industry, where margins are tight, competition is global, and differentiation is razor-thin, one of the costliest mistakes a manufacturer can make is believing: “We already have a marketing guy.” This single sentence has silently cost Indian fastener companies crores in lost opportunities, global visibility, and long-term positioning. The Harsh Reality: Most “marketing guys” in fastener companies are not marketers — they’re content operators. They post whateve

Industry:  Industrial Fasteners Firm Name:  Delta Fasteners Pvt. Ltd. (Name changed for obvious reasons) Location:  Chennai, Tamil Nadu Arslok Service Plan:   Industry Dominator Package Duration:  6 Months 🧩 Background “ Delta Fasteners Pvt. Ltd. ” (Name changed for obvious reasons) is a mid-sized manufacturer of Hex Bolts, Self-Drilling Screws, and Anchor Fasteners , supplying to domestic distributors and OEMs. Despite having decades of manufacturing experience, their digi

In the fasteners industry, most sales teams work extremely hard, but not strategically . They chase inquiries, call distributors repeatedly, send quotations, and negotiate prices. Yet, the conversion is low and margins are thin . On the other hand, a small number of companies sell smarter . They build trust before selling, educate before quoting, and position themselves as the preferred supplier — not just the cheapest one. This article explains Sales Growth Frameworks spec

In the Fastener industry, pricing is rarely just about the cost of steel, zinc plating, or thread rolling. Yet, many distributors mistakenly believe that “lowest price wins.” The reality? Customers don’t always choose the cheapest supplier.  They choose the one who communicates maximum value, minimum risk, and consistent reliability. This is where pricing psychology  enters the game. Most Fastener distributors lose deals not because their prices were high — but because their

Introduction: The Harsh Reality Behind OEM Rejections India is the world’s second-largest producer of fasteners , yet when it comes to OEM approvals  — whether in automotive, engineering, or industrial assemblies — most Indian manufacturers fail to cross the line. The result? European, Japanese, and American fastener suppliers continue to dominate global OEM supply chains, while Indian brands remain stuck in Tier-2 or Tier-3 vendor lists. The problem isn’t lack of capability

A Small Part, A Big Impact Fasteners are tiny components — but they hold together the world’s biggest structures, machines, and vehicles. From skyscrapers to satellites, their reliability decides the strength and safety of everything around us. Today, the fastener industry is transforming fast. New materials, smarter systems, digital manufacturing, and sustainability are reshaping how these small heroes are made and used. Let’s explore where the fasteners industry is heading

If you’re in the Fastener business, you already know — finding a good sales team is harder than finding a new buyer. You train them, invest your time, hand them leads… and within months — they either quit, underperform, or simply fail to understand the product depth and buyer psychology that drives B2B fastener sales.

If you’ve ever picked up a fastener catalog or stood in front of a dealer counter, you’ve probably come across a size description like this: 👉 M10 x 60 mm To the untrained eye, it looks like a random code. But for engineers, manufacturers, and buyers, this simple notation carries critical information about the fastener’s size, strength, and application.

In the world of engineering and construction, fasteners aren’t just components — they are the lifelines of safety, strength, and reliability. Among them, High Tensile Fasteners stand out as the backbone of critical applications where ordinary mild steel bolts simply cannot perform.

The fastener industry powers infrastructure, automotive, aerospace, and renewable energy worldwide. Yet most manufacturers are missing critical opportunities. Here’s where the gaps are — and how you can lead the future:

In every construction project, automobile, machine, or industrial assembly, fasteners are the invisible heroes. They hold together structures, ensure safety, and enable efficiency. Yet, very few understand the manufacturing journey behind these small but powerful components. If you’ve ever wondered how a simple bolt or screw is created, here’s a premium insider’s look into the step-by-step process of fastener manufacturing.

Day 5 - Why Fasteners Fail: The Hidden Risks Most Manufacturers Overlook | Fasteners Training