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THE ARSLOK JOURNAL.
Where Fasteners, Strategy, and Success Stories Intersect.


Why Your Competitors Are Getting International Orders — And You’re Not | Arslok
The Unspoken Fastener Reality in 2025 — And How to Change It In the fastener and industrial manufacturing world, competition has quietly shifted. It’s no longer a battle over price or production capacity. It’s over positioning, trust, and visibility . Your competitor didn’t get that international order because they offered a 2% cheaper rate. They got it because their brand signals reliability long before price enters the discussion. 🌍 The Global Buyer Mindset Has Shifted Whe
2 days ago2 min read


“We Already Have a Marketing Guy” — The Most Expensive Sentence in the Fastener Business | Arslok
In the fastener industry, where margins are tight, competition is global, and differentiation is razor-thin, one of the costliest mistakes a manufacturer can make is believing: “We already have a marketing guy.” This single sentence has silently cost Indian fastener companies crores in lost opportunities, global visibility, and long-term positioning. The Harsh Reality: Most “marketing guys” in fastener companies are not marketers — they’re content operators. They post whateve
Nov 32 min read


Case Study: How Arslok Helped “Delta Fasteners Pvt. Ltd.” Achieve 317% Lead Growth and Become a Recognized Brand in the Fastener Industry | Arslok
Industry: Industrial Fasteners Firm Name: Delta Fasteners Pvt. Ltd. (Name changed for obvious reasons) Location: Chennai, Tamil Nadu Arslok Service Plan: Industry Dominator Package Duration: 6 Months 🧩 Background “ Delta Fasteners Pvt. Ltd. ” (Name changed for obvious reasons) is a mid-sized manufacturer of Hex Bolts, Self-Drilling Screws, and Anchor Fasteners , supplying to domestic distributors and OEMs. Despite having decades of manufacturing experience, their digi
Oct 313 min read


Fastener Pricing Psychology — Why Most Distributors Lose Deals | Arslok
In the Fastener industry, pricing is rarely just about the cost of steel, zinc plating, or thread rolling. Yet, many distributors mistakenly believe that “lowest price wins.” The reality? Customers don’t always choose the cheapest supplier. They choose the one who communicates maximum value, minimum risk, and consistent reliability. This is where pricing psychology enters the game. Most Fastener distributors lose deals not because their prices were high — but because their
Oct 243 min read


The Price Trap in Fasteners — And How to Escape It | Arslok
In the fastener industry, the one question every manufacturer, supplier, and exporter faces is:
“What is your lowest price?”
It sounds simple — but this is where most sales teams either win trust or lose credibility.
If your answer is just a number, you’ve already entered a race to the bottom.
Sep 163 min read


Day 10 - Fasteners in the Automotive Industry: The Precision Behind Every Drive | Fasteners Training
When you sit behind the wheel of a car, the last thing on your mind is a bolt.
Yet, over 3,000 fasteners go into building a single passenger vehicle — each one holding together components that endure extreme heat, vibration, torque, and pressure.
From engine mounts and brake systems to suspension assemblies and dashboard panels — fasteners are the silent force behind automotive safety, performance, and reliability.
Aug 32 min read


Day 8 - The Most Overlooked Part in Fastening — The Washer | Fasteners Training
In the world of fasteners, bolts and nuts get all the attention.
But often, it’s the washer — a seemingly small and simple component — that plays a critical role in the performance, longevity, and reliability of the joint.
Jul 292 min read


Day 7 - Fasteners in Harsh Environments: The Critical Need for Anti-Corrosion Technology | Fasteners Training
Fasteners in Harsh Environments: The Critical Need for Anti-Corrosion Technology | Fasteners Training
Jul 282 min read


Day 6 - Threaded for Precision: Understanding Fastener Thread Types & Global Standards | Fasteners Training
When it comes to fasteners, strength isn’t the only factor that determines performance. One of the most overlooked — yet critical —...
Jul 232 min read
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