In this hyper-connected and digital era, buyers are smarter than ever. They research a lot before formally requesting a quote. It...

Every business has its own peculiarities that need to be addressed to grow over time. B2B enterprises are different from B2C as their...

Change is hard to attain. It puts you in an uncomfortable territory but often change brings a positive outlook; be it at an individual or...

They often say – Sales is a revenue center and other organizational departments are cost centers. A primary activity in Porter’s...

If you own a small or medium business locally, social media is the place to be. Digital presence for a business is not just a consumer...

Marketing is all about meeting customer needs profitably. However, sales function leads to revenue for a business. Sales data needs to be...

One of the oldest and most fascinating professions is sales. A great sales personnel is differentiated by his / her ability to complete...

1. Your Potential Customers are Online According to a Nielsen survey, Indians spend an average of 4+ hours on their smartphones online...