In the fastener industry, where margins are tight, competition is global, and differentiation is razor-thin, one of the costliest mistakes a manufacturer can make is believing: “We already have a marketing guy.” This single sentence has silently cost Indian fastener companies crores in lost opportunities, global visibility, and long-term positioning. The Harsh Reality: Most “marketing guys” in fastener companies are not marketers — they’re content operators. They post whateve

In the world of fasteners, success lies in the details. And nothing reflects those details more than a fastener’s specification sheet — a document many overlook, yet it holds the technical DNA of the product you are buying, selling, or using. But here’s the catch: Most industrial buyers, sales reps, and even procurement teams don’t truly know how to read or explain one.

Fasteners in Harsh Environments: The Critical Need for Anti-Corrosion Technology | Fasteners Training