Client:   NovaBolts Fasteners Pvt. Ltd.   (Name changed for confidentiality) Industry:  Industrial Fasteners Manufacturing (Industrial, Solar & Automotive) Location:  Pune, Maharashtra Engaged Package:   Arslok – INDUSTRY DOMINATOR (Operational Package) Growth Partner:   Arslok — India’s #1 B2B Marketing Partner for Fasteners & Industrial Manufacturers, 📌 specializing in Fasteners, Tools, and Industrial Components Disclaimer: The client name has been changed to maintain conf

In the Fastener industry, pricing is rarely just about the cost of steel, zinc plating, or thread rolling. Yet, many distributors mistakenly believe that “lowest price wins.” The reality? Customers don’t always choose the cheapest supplier.  They choose the one who communicates maximum value, minimum risk, and consistent reliability. This is where pricing psychology  enters the game. Most Fastener distributors lose deals not because their prices were high — but because their