In B2B industrial markets, buyers rarely buy on first contact. They research. They compare. They validate credibility. And today, almost every serious OEM, distributor, procurement manager, or export buyer follows a predictable digital vetting sequence before sending a PO, RFQ, or even a technical drawing. The surprising part: they don’t tell you they are doing it. The uncomfortable part: those private checks silently determine your fate. And most manufacturers still underes

The fastener industry — once driven purely by production capacity and pricing — is now shifting gears. The market in 2025 is not just about who manufactures more , but who’s perceived as the most trusted, visible, and dependable brand . For decades, many manufacturers believed that “good quality + competitive price” were enough. But today, that formula has changed. The world’s fastest-growing fastener brands are no longer competing on price — they are competing on positioning

In 2025, the fastener industry is entering its most competitive decade yet. Trade shows are shrinking, price competition is rising, and buyers are more informed than ever. Which means one dangerous truth stands tall: Randomly posting on social media is not marketing. It’s noise. - And noise is invisible. If you’re a fastener manufacturer or supplier, posting once a week on LinkedIn or reposting someone else's content doesn't build market authority, generate qualified leads, o

In the fastener industry, where margins are tight, competition is global, and differentiation is razor-thin, one of the costliest mistakes a manufacturer can make is believing: “We already have a marketing guy.” This single sentence has silently cost Indian fastener companies crores in lost opportunities, global visibility, and long-term positioning. The Harsh Reality: Most “marketing guys” in fastener companies are not marketers — they’re content operators. They post whateve