In the last few months, something interesting has happened in the fasteners & industrial manufacturing space . Manufacturers, dealers, and even distributors have started generating product images using AI tools . Clean backgrounds. Shiny screws. Attractive lighting. And a common question follows: “If AI can create images, why do we need a marketing partner?” It’s a fair question. But it’s also the wrong comparison. Let’s Get One Thing Clear AI is not your competition. AI is y