In B2B industrial markets, buyers rarely buy on first contact. They research. They compare. They validate credibility. And today, almost every serious OEM, distributor, procurement manager, or export buyer follows a predictable digital vetting sequence before sending a PO, RFQ, or even a technical drawing. The surprising part: they don’t tell you they are doing it. The uncomfortable part: those private checks silently determine your fate. And most manufacturers still underes

Client:   NovaBolts Fasteners Pvt. Ltd.   (Name changed for confidentiality) Industry:  Industrial Fasteners Manufacturing (Industrial, Solar & Automotive) Location:  Pune, Maharashtra Engaged Package:   Arslok – INDUSTRY DOMINATOR (Operational Package) Growth Partner:   Arslok — India’s #1 B2B Marketing Partner for Fasteners & Industrial Manufacturers, 📌 specializing in Fasteners, Tools, and Industrial Components Disclaimer: The client name has been changed to maintain conf

In the fastener industry, growth is no longer about who manufactures more — it’s about who markets smarter . Arslok has engineered a set of precision-designed service packages  for manufacturers who want to elevate their brand, dominate their category, and build a predictable B2B lead engine. Backed by our 8-member core team and 157 specialized freelancers , Arslok delivers unmatched industrial marketing expertise — designed exclusively for Fasteners, Tools, and Industrial Ma

In the fastener industry, most manufacturers focus on production, pricing, and dispatch . But the most profitable brands focus on something deeper — buyer psychology . Because in 2025, buyers don’t simply purchase fasteners… They purchase confidence, expertise, trust, and alignment with their business goals . Understanding customer psychology helps fastener brands sell more, grow faster, and build authority , without reducing prices or chasing leads manually. Let’s decode the

In the fastener industry, where margins are tight, competition is global, and differentiation is razor-thin, one of the costliest mistakes a manufacturer can make is believing: “We already have a marketing guy.” This single sentence has silently cost Indian fastener companies crores in lost opportunities, global visibility, and long-term positioning. The Harsh Reality: Most “marketing guys” in fastener companies are not marketers — they’re content operators. They post whateve